Obsidian’s vision is to sculpt customer loyalty through debt-free embedded finance.
Why now?
US credit card debt passed $1 trillion in 2023, and new lending products like Buy Now, Pay Later have increased debt for more than 79m US consumers
Merchants are paying exorbitant amounts in credit card and BNPL transaction fees
Embedded finance is proven to increase customer acquisition and engagement, but technical integrations are difficult
Values
SimplicityProducts are easy to understand and use, and technical integrations are straightforward and speedy
TransparencyNo hidden fees or “gotchas”
Customer-CentricitySolve real problems by focusing on what customers need
First Product
Digital Layaway
Obsidian’s Digital Layaway product allows consumers to store funds, earn rewards, and make purchases - all within the digital ecosystems of merchants they already love! Here’s an example of how it works:
Merchant Partner Benefits
High likelihood of purchase completion
Drastically reduce transaction processing fees
Elevate brand image with alternative to discounts
Access new consumer profiles and segments
Increase engagement with existing loyalty programs
